Photo of Patric Macharon carrying his son on his shoulders.

I am a UX and Product Designer with deep strategic expertise and two decades of experience.

I have developed exceptional products and solutions for global industry leaders and ground-breaking startups, including Apple, Investec, Reebok, and Buzzbike.

I have a proven track record of designing and launching globally successful B2B and B2C products that drove business growth.

I established robust design systems and practices, led and conducted research that uncovered unique, actionable insights, built high-performing teams, and crafted compelling brand and product narratives.

Some of the brands
I worked for

Absolut logo – a brand I was privileged to work with.
Apple logo – a brand I was privileged to work with.
Investec logo – a brand I was privileged to work with.
Reebok CrossFit logo – a brand I was privileged to work with.
Buzzbike logo – a brand I was privileged to work with.
BMW logo – a brand I was privileged to work with.
Glide by Alphakinetic logo – a brand I was privileged to work with.
Sony Playstation logo – a brand I was privileged to work with.
Vodafone logo – a brand I was privileged to work with.
Nivea logo – a brand I was privileged to work with.
Kraft Tassimo logo – a brand I was privileged to work with.

Tom Hares, Founder & CEO at Buzzbike | Ex Apple

“Patric not only brought a strategic and innovative approach to user experience and product design that allowed us to launch an exceptional subscription business, he also set a design standard and philosophy that inspired the entire company.

I’d recommend Patric without hesitation to anyone looking for a world-class design professional who can truly make an impact.”

Profile picture of Tom Hares, Founder & CEO at Buzzbike, Ex Apple

Examples of my work

example screens of the Investec Save platform on a colourful background

Investec

UX Design, Product and Brand Strategy

Designing Investec’s award-winning savings offering that attracted billions

a picture of a hand holding a phone with the For You section of the Apple Music app opened, on a black background featuring the Apple Music logo and a padlock in the corner indicating that a password is required to access this case study

Apple Music

Brand and Product Strategy, Global Research

Launching Apple Music with a uniquely human experience

example screens of the Buzzbike app mocked up on phones on a pink tinted background, in the corner the back wheel of an electric Buzzbike is visible

Buzzbike

UX and Product Design, Brand, Product Strategy

Designing London’s first premium bike subscription

a picture of two phones showing some example screens of the new Investec app, the account overview, the card screen, all featured on a brown background with a padlock in the corner, indicating that a password is required to access this case study

Investec

UX and Product Design, Product Strategy

Creating Investec’s private bank and wealth management app

a black and white photo of a group of people working out with dumbbells during a CrossFit session

Reebok CrossFit

Brand Strategy, POSITIONING AND PRODUCT LAUNCH, GLOBAL RESEARCH

Turning a niche idea into a global fitness revolution

a photo of a zebra on a slated background, the zebra is the brand animal of Investec, there is a padlock in the corner of the screen indicating that a password is required to access the case study

Investec

UX Design, Brand, Design System

Building a global, scalable, evolving Design System

a photo of a girl lying on her back looking at an iPad, the glow of the screen illuminating her face and the otherwise dark room, a padlock in the corner of the photo indicates that a password is required to access this case study

Apple

Brand Strategy, Global Research

Shaping and telling Apple’s story: “Designed by Apple in California”

a picture of the alphakinetic website that I built, featured on a laptop which sits on a dark background

Glide by Alphakinetic

UX and Product Design, Product Strategy, Brand Strategy

Opening a niche, expert tool to a mass market