Born in the mountains in Bavaria, my insatiable curiosity took me to Berlin, Copenhagen, and now London.

I am thriving at the intersection of strategy and design. I am a seasoned design leader with a uniquely strategic mind who collaborates with exceptional teams to build effective products that drive positive change.

Over the past two decades, I have helped global companies such as Apple, Investec, and Reebok, alongside budding startups like Buzzbike or Alphakinetic, to successfully launch products and tell their brand story.

I have a wealth of experience designing and conducting research, facilitating workshops and co-creation sessions, creating tangible prototypes to visualise and test ideas, and driving strategic and commercial initiatives.

I have led teams of designers and strategists, fostered cross-functional collaboration, and mentored designers and non-designers alike.
I am passionate about ideas and companies that are dedicated to making this world a more sustainable, more equal, and more enjoyable place.

Brands I worked for include: Absolute Vodka, Alphakinetic, Apple, BMW, Buzzbike, Investec, Nivea, Playstation, Pedigree, Tassimo, Vodaphone, Whiskas